Cover of Launch Day Without Surprises: The Small Business Website Checklist

Guides

Launch day without surprises

What to check before your new site goes live and in the month after, and how to read each result.

$2920 pages, PDF

Buy Launch day without surprises

Instant download. Refund within 14 days if a guide does not help. By Json Knepper. Or all five for $99

Who it is for

The problem, in plain words.

A business owner, or the one person who looks after the website, about to put a new site live on their own domain. You do not need to be technical. Where a check needs a command, the command is written out and so is what a good answer looks like.

Most launch problems are not design problems. They are things nobody measured: a contact form that sends to an inbox that does not exist, or a setting left over from the test site that tells Google to ignore every page. Each looks fine in a quick click-through, and each costs real business for days or weeks before anyone notices.

The chapters follow the order you will work in. Chapters 1 to 5 happen while the new site is still on its test site and before it becomes the live site on your real domain, Chapter 6 is launch day, and Chapters 7 and 8 are the watch afterwards.

From the guide

Contents

What is inside.

  1. Content, pages and legalPlaceholder text, business facts, photo rights and policy pages
  2. Forms and email deliveryEvery enquiry reaches a real inbox, and your mail survives the move
  3. SEO carry-over and redirectsKeeping the search traffic your old site earned
  4. Accessibility and mobileA plain pass with a keyboard and a phone
  5. Speed targetsThe numbers that count and how to measure them
  6. Go-live stepsLaunch day in order, starting two days before, with four tests
  7. The 48-hour watchWhat to check in the first two days
  8. The 30-day reviewReading the first month of search and lead data
  9. Printable tick sheetsLaunch record, pre-launch, launch day, and after launch

Questions

Before you buy.

Do I need to be technical?
No. Where a check needs a command, the command is written out, and so is what a good answer looks like.
How do I find leftover placeholder text?
Use find-on-page on every page and search for lorem, TBD, example.com, 555, your business and the template's name. Check every footer separately.
Where do the boxes to tick live?
In one place, the printable tick sheets at the back: launch record, pre-launch, launch day, and after launch.

Want the other four? All five for $99.

The bundle is every JKCA guide in one purchase. If a guide does not help, email hi@jkca.studio within 14 days of buying and we refund you.

Buy all five