Launch day without surprises
What to check before your new site goes live and in the month after, and how to read each result.
$2920 pages, PDF
Buy Launch day without surprisesInstant download. Refund within 14 days if a guide does not help. By Json Knepper. Or all five for $99
Who it is for
The problem, in plain words.
A business owner, or the one person who looks after the website, about to put a new site live on their own domain. You do not need to be technical. Where a check needs a command, the command is written out and so is what a good answer looks like.
Most launch problems are not design problems. They are things nobody measured: a contact form that sends to an inbox that does not exist, or a setting left over from the test site that tells Google to ignore every page. Each looks fine in a quick click-through, and each costs real business for days or weeks before anyone notices.
The chapters follow the order you will work in. Chapters 1 to 5 happen while the new site is still on its test site and before it becomes the live site on your real domain, Chapter 6 is launch day, and Chapters 7 and 8 are the watch afterwards.
Contents
What is inside.
- Content, pages and legalPlaceholder text, business facts, photo rights and policy pages
- Forms and email deliveryEvery enquiry reaches a real inbox, and your mail survives the move
- SEO carry-over and redirectsKeeping the search traffic your old site earned
- Accessibility and mobileA plain pass with a keyboard and a phone
- Speed targetsThe numbers that count and how to measure them
- Go-live stepsLaunch day in order, starting two days before, with four tests
- The 48-hour watchWhat to check in the first two days
- The 30-day reviewReading the first month of search and lead data
- Printable tick sheetsLaunch record, pre-launch, launch day, and after launch
Questions
Before you buy.
- Do I need to be technical?
- No. Where a check needs a command, the command is written out, and so is what a good answer looks like.
- How do I find leftover placeholder text?
- Use find-on-page on every page and search for lorem, TBD, example.com, 555, your business and the template's name. Check every footer separately.
- Where do the boxes to tick live?
- In one place, the printable tick sheets at the back: launch record, pre-launch, launch day, and after launch.
Want the other four? All five for $99.
The bundle is every JKCA guide in one purchase. If a guide does not help, email hi@jkca.studio within 14 days of buying and we refund you.
Buy all five