Can I use ChatGPT to write my website?
Yes, Google doesn't penalize text for being written with AI; it demotes pages that are thin, generic, or wrong, which is what unedited ChatGPT copy about a local business usually is.
Does Google penalize AI content?
Google says it rewards helpful content however it is produced, and that using automation mainly to manipulate rankings is against its spam policies. The test is whether the page helps the reader, not which tool typed it.
Source: Google Search Central: Google Search and AI-generated content
Is AI-written content bad for SEO?
Unedited AI copy tends to say what every competitor's page says, and pages that add nothing new are the ones that sink. Your prices, your process, your town and your photos are what make a page worth ranking.
How should I use ChatGPT for my website?
Give it your facts first, ask for a plain draft, then cut every sentence you could not prove to a customer. Never let it invent a number, a review, a credential or a service you do not offer.
How does JKCA use AI for site copy?
AI drafts, and a person makes the calls. Every page JKCA ships goes through written voice rules and a copy check that rejects invented facts before it goes live.